As the Senior Vice President of Merchandising, Center Store, Alyssa has responsibility for Grocery, Wellness, Beauty, Local Merchandising, Merchandise Presentation, and Merchandise Execution.

Alyssa celebrates what makes Whole Foods Market so special—unique products, industry leading quality standards, incredible supplier partners, and talented team members—and pushes our growth by continuing to advance our Merchandising capabilities and deliver operationally-sound programs.

Alyssa is known as an all-in, purpose driven leader who values authenticity, connectivity, and collective strength. She aims to create a culture that inspires individuals to be their best in service of the greater good.

Alyssa became SVP in November of 2020, after 3 years leading Wellness and Beauty and almost 20 years in Merchandising. Her experience spans product categories and merchandising disciplines including product selection, supplier partnership, promotional planning, pricing, presentation, and exclusive brands. Her passions for purpose, people, and product drive her forward in this role.