Nichele Lindstrom has worked in omnichannel retail for over 15 years, and currently leads Strategy & Business Development for Whole Foods Market. She’s worked in various functions in her eleven years with WFM, including digital marketing, product management, digital strategy and e-commerce.

Before WFM, Nichele spent time at start-ups, a digital marketing agency, and working for a Law professor. Nichele lives in Austin with her husband and two young sons. Outside of work, she’s an avid equestrian, plant-based home chef, and voracious sci-fi and fantasy reader. Nichele holds an A.B. from Harvard in Social Anthropology and an M.A. from the University of Southern California’s Annenberg School of Journalism.